Market- and marketing oriented consultancy

We support owners/shareholders, executives and CEO’s in all strategic and operative matters. Through a systematic analysis of the situation at hand, target-oriented concept development and practice-oriented implementation in close cooperation with the relevant functionaries in the company. The economic benefit for our client lies at the centre of our work. The consistency in our strategy and projection, efficient implementation and sustainability of the yielded results is what convinces our clients.

We focus on the areas:

Bio-agricultural chemistry, agricultural trading

TRENDS IN AGRICULTURE

Agriculture has changed at unbelievable speed. Farmers “connect” with each other more than ever and make use of innovative technology and equipment. In light of the numerous innovations which develop at such unprecedented speed, manufacturers aim at being one step ahead of their competition, in order to be able to supply their customers with the necessary equipment and technology.


Increased use of drones

These are already used to monitor plants and spray them with fertilisers or pesticides in some cases. Well-known companies invest heavily in drone technology. This equipment will soon become the norm in agriculture.


Specialised and autonomous robots

In the future, robots will allow for the cultivation of crop plants from afar without human efforts. If this type of technology can be perfected, farmers will have at their disposal unprecedented options.


The demand for agricultural production will continue to rise.

The world population has grown by more than 76 million people in the last year. As the number of people living on earth increases, so does the demand for food. As the majority of the countries rely mainly on corn, wheat and rice, farmers have to be able to keep up with the growing demand.


THE GROWING IMPACT OF ACTIONABLE DATA

Farmers will continuously face the challenge of predicting which kind of harvest will be demanded and how to increase their yield. Today’s farmer is much more progressive and technologically adept than in the past. In order to be able to continue to grow and keep up with the growing demand, reliable information is indispensable. The solution for farmers and manufacturers is: DATA. More specifically, the access and use of quality data throughout all activities.

ORGANIC SOLUTIONS CREATE NEW POSSIBILITIES FOR GROWTH

Regulatory authorities all over the world place increasing emphasis on environmental protection. At the same time, consumers increasingly demand healthy and safe agricultural products. In all these areas, there is an expectation that organic agricultural products (including biopesticides, biofertiliser and biostimulators) will become a new source of profits in the agricultural industry.

 

Biopesticides are crucial to the development strategy of big corporations, as they are associated with safety, environmental protection and small residues. According to current estimates, the annual growth rate of biopesticides is likely to reach 17,4% and will amount to $6,4 billion in 2020. Europe is the fastest-growing market with a growth rate of 15%, whereas the production of biopesticides in Brasil has increased from 50 million tons to 200 million tons in the past 30 years.


Biofertilisers have spread all over the world in the past years. Forecasts predict a revenue of 1,88 billion US-Dollars from biopesticides in 2020. Biostimulants have only been introduced on the global agricultural market recently but have already been highly acclaimed. Estimates predict that the global market for biostimulants will reach 20 billion US-Dollars by 2020.


Consumer goods

Demographic influences

We can already reliably predict today that the group of the German population aged 65 or older will rise by about a third from 16,7 million to 22,3 million by 2030. At the same time, 17% fewer minors will live in Germany.

 

This demographic change causes business consultancies to be faced with two main challenges:

  • Internal challenges, induced by the growing average age of employers, will particularly affect human resources management, the organisation of internal processes, as well as the high demands related to the provision of services.
  • External challenges, triggered by the continuously growing share of older citizens, will mainly affect product development, as well as the marketing and sales of client companies. In this context, consultants work with their clients to develop and successfully market products and services which address the specific needs of this growing client-base.

Socio-cultural influences

The trend researcher and futurologist MATTHIAS HORX describes four so-called megatrends, which will influence our socio-cultural environment in the future:

  • Female empowerment with an impact on purchasing behaviour and design
  • Trend towards small families and increase in nomadic households
  • Change in the age structure with considerable impact on purchasing behaviour
  • Increasing economic and cultural impact of Asia

These four megatrends have a significant impact on the purchasing behaviour and give rise to diverse market opportunities. New or extended target groups (senior citizens, working women, single households) all have varying needs to be fulfilled by products, which the marketing strategy of the client company has to take into account.

Four megatrends in the socio-cultural environment


Megatrend WOMEN

The empowerment of women with a growing influence in politics and the increasing decision-making power in purchasing and design – the sole housewife is becoming history.


Megatrend INDIVIDUALISATION

The pluralisation of lifestyles with a trend towards small families (1-2 children at the most) and the increase in nomadic households with more than one geographical focus (“Patchwork-Society”).


Megatrend AGEING

Downageing: “We are younger with age” – motorbikes instead of rocking chairs. The Third Age – a new market – the life becomes a design task.


Megatrend ASIA

Increased impact of the Far East with enormous growth rates on one hand and the impact of the Far Eastern culture on the other.